web
Waterwisp E-commerce SiteTellenger, inc.
Visual Design, Typography, and Illustration
I created this mock-up for a blog post on Tellenger.com, as a sort of “site makeover” of Waterwisp.com, an e-commerce website that specializes in fly-fishing gear. Here is an excerpt from my blog post:
visit siteSome brands naturally are easier for me to connect with than others, but I find a connection in order to create something engaging. For example, when we recently created visual concepts for Waterwisp.com — an e-commerce website that sells fly-fishing flies and other related gear — I couldn’t really draw on personal experience; I’m not a fly-fisherman. But, ever since watching (and loving) “A River Runs Through It” as a kid, I’ve been able to relate to the motivation for getting out on a river at sunrise and being in nature, just enjoying the solitude it can offer.
